Marketing Leader at the Intersection of Data, Creativity, and Strategy.​​

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I’m a marketing leader and creative strategist with a passion for turning insight into structured, measurable growth. Over the past decade, I’ve led work ranging from revitalizing underperforming product categories and building integrated print-and-digital campaigns to designing marketing systems that bring consistency, speed, and stronger performance across channels.

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I’m a hands-on, data-informed leader who thrives at every level of the process, from setting strategy and defining channel standards to presenting recommendations to senior leaders and optimizing performance based on real-world results. I bring clarity to complex marketing environments by building repeatable frameworks that align teams, execution, and measurement.

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My experience spans brand development, demand generation, and integrated campaigns, but my approach always starts with people: understanding the customer, the business, and the teams delivering the work. Bringing those perspectives together is how I create strategies that scale, perform, and earn stakeholder trust. I’m motivated by challenge and by the opportunity to help organizations grow revenue, strengthen brands, and build marketing ecosystems that operate with discipline and purpose.